Sunday, October 25, 2009

Uh, Oh, J. Crew is in TROUBLE. (A.K.A. Boden's Spring 2010 Collection is AWESOME!)

I am back. Sort of. I don't have much time tonight to actually do any real business on my blog, but I did want to announce something. And that is that J. Crew is probably going to make very little money from me this spring if the way things are looking actually come true in reality. After a very spirited discussion at J. Crew Aficionada about the preview of the Spring Collection 2010, I was unsure if anything being offered by J. Crew will suit me and my personality. I tend to gravitate to the bright, bubbly, printed fabrics, and it seems that J. Crew's spring collection may not have a lot of what I normally love. And, being fair, maybe that is okay...I can try new things and styles, right? I am flexible and I do LOVE clothing.

But then Johnnie Boden struck again...and being the Boden Aficionada that I am, I couldn't resist taking a sneak peek at his spring collection 2010. And yep, it is confirmed...I AM IN LOVE with Boden's spring collection 2010.

You know what is crazy? I got a fairly non-descript e-mail from Boden announcing the collection, along with a 20% off offer (and free shipping and returns). I ALMOST DELETED THE DARN E-MAIL. If anyone at Boden is reading this, you may want your e-mails to be a tad less subtle.


Swoon. Look at this GORGEOUS linen Printed Tunic. The play of mod florals with such fantastic hues of olive and pink? If I didn't know better, I would think this was a resort piece from Tory Burch or Lilly Pulitzer. Nope, just an 88 dollar piece by Boden. Yes, I will be getting this. Can you imagine a world where I wouldn't? I just wish they had a mini-Boden piece like this so I could get CW her own version!


I also made a polyvore, because I had to let my peeps in the "Boden is Bodacious" polyvore group know about all the FINE items on offer.

Hope that some of you who are beyond disappointed with the lackluster spring J. Crew is offering (sorry, Mickey, I tried to love) are gonna join me in the parade of AWESOME across the pond. Thank you, Mr. Boden. You have delivered us what spring should be: Sunshine and Happiness!